Services

Imagine an army with a great strategy, but with a weak infantry regiment. That war will be lost.

The retail frontline is your everything that consumers will engage in and it is the critical moment where buying decision is made, thus making it the most vital link to everything else that is done.

From finding the channels to managing it is our fight in the field for you.

Our services are:

• Consultation
• Market Intelligence
• Channel Marketing
• General Merchandising
• Retail Product Expertise Training
• Retail Environment Design
• Visual Merchandising
• Collaterals/Display Design and Production
• Interactive Retail Technology
• Branding Guides and Retail Catalogues
• Campaigns and Promotional Planning

So what are your needs? Whether it is a marketing proposal or a survey, it can be done quickly, effectively with our understanding of the retail environments.

Talk to us, share it and we will be able to scope the work needed and advise accordingly to ensure your retail business/space reaches its desired targets. This is the coffee that we love to drink with our clients.

Market Intelligence

So you need information? That can be done surely. And we are proud of providing the information on demand to you, even in real-time if it requires.

Things move at such a fast pace today, knowing the retail environment is critical to ensuring you are ahead of your competitors and are able to communicate effectively with the consumers whilst understanding the buying patterns and trends comprehensively.

Channel Marketing

If distribution is your game then we are up to pace with the channels craving for your products and services. Knowing who they are is probably the easiest part, but having friendly rapport with them is our key strength into bridging the relationship that will put your products in the forefront within the consumers’ reach and eyes.

With more than 500 channels in our list, your products and services will fit in exactly in the right spot so it gets appreciated fast.

General Merchandising

Coming up with collaterals and point-of-purchase visuals is the first step. Getting them to the sales floor is the next. Making sure it stays that way and is always up to date is the hardest bit. From first stage to maintaining it is what we would love to do for you.

With our team of trained merchandisers who know these channels well, we are able to ensure your displays and collaterals are well taken care of and is always in best appearance ready for the next consumer. Every consumer is important and we do not want you to lose out to the competitor in the next shelf.

Retail Product Expertise Training

Salesmen are interested to sell what they are good at. They are interested to close the deal fast and clock the high sales commissions. We like to arm ourselves with the information and equip these ground sales force at your dealerships with the knowledge they need so that they feel confident and represent your brand and products the right way.

Training personnel requires skill and dedication and a little bit of programs dedicated to providing incentives driving them to the sales standards as if they were your own.

Retail Environment Design

The retail venue is where your consumer steps into and creating that valuable experience is something we do best.

Interactivity is important and we prefer to go right down to the roots, even before you start your outlet, store or mall to design the experience so that it is maximized to bring out the best of your brand identity and products.

Being detailed is what we do ensuring everything is in the best spot and in best visibility.

Visual Merchandising

Building the right shelf is important. How you stack the goods, at what height and its presentation is of utmost importance in creating the appropriate perceived value of your goods. By capturing the consumer with the right attitude and functionality sales will be increased more effectively.

We do not just design for the display area to look good, but we do it to look good and work practically given the limitations. In today’s world with so so many things distracting the consumer, looking good does matter.

Collaterals/Display Design and Production

Products/services cannot be alone. They need the support of information around them so that consumers know exactly what they are and how to invest their income on you. We are dedicated to producing the concise collaterals appropriate for your products.

They can be simple leaflets to sophisticated interactive displays. We have the necessary expertise to design, produce and deploy them for you.

Interactive Retail Technology

The 21st century consumers are sophisticated and Generation X expects more than just a simple brochure. Sometimes having the touch screen and pretty lighting does get the attention you need. We have the technology and the means of delivering the content through creative mediums like Bluetooth and RFID. We can even put a video on a display window.
At the end of the day is what you need, and what we believe is best for you to achieve the sales results and increase brand equity that will be conceptualized and delivered to your sales frontline.

Branding Guides and Retail Catalogues

A lot of times inconsistency causes a brand and product to lose the perceive value that it could hold. Consumers need the consistency to remind them of your products/services so that they can make better buying decisions. Having a branding guide that is tailored for your products in the right region is important as it helps you to be recognized the right way every time to the intended audience.

We know just the right mix of brewing that guide so that it is not dead rigid, with sufficient fluidity that allows you to adapt to retail environments you are in.

Retail Catalogues assist the buying process giving the consumer the information they need. The trick here is not to hard sell but to effectively educate then sell.

Campaigns and Promotional Planning

To keep up with the steam it is vital to increase the hype. Whether it is the festive season or the holidays or just a lull period that requires the right activity, we can plan and execute the campaign and promotion that will lure the targeted consumers.

With strong connections to the various media in radio, television and print we can plan it out and finish the job for you. And with the events team under one roof, we can coordinate the productions you need to do in the retail space. We strategize the macro picture then zero in on the micro details to execute effective campaigns and promotions.