Our People

Alfaseeh Maricar (Business Development)

“Consumers do not come to you, you have to creatively approach them…”

He has more than 6 years of on the ground experience in the Electronics, Audio Visual and Mountain Biking Industries in the sales and marketing field both in Singapore and Malaysia. With his background in Communications and New Media and having set his roots from building the retail relationships in various industries, he understands what makes and breaks deals and what makes a consumer spend. He also understands what kind of retail space exposure is required to build a brand effectively and communicate to the consumer from having managed retail outlets.

He looks at things from the sales perspective and conceptualizes. Tivoli Audio, Jamo, Scandyna, Ultralink, Luxman, Roksan, Creek Audio, Acoustic Solutions, Cyrus, Ruark, Thule Audio and Whyte Bikes were amongst the brands he helped built in his marketing career.

Suresh Superamaniam (Concept Development)

“Good design is not only appreciated by the trained eye, it exists in everyones subconscious…”

He has more than 5 years experience in several service based industries and design fields. Understanding purposeful design is his forte. He knows that looking pretty has to be justified with the sales objective and consumer in mind. Having gone through stringent levels of discipline in the hospitality industry, he is able to implement the high standards of service that is lacking into the retail sales arena. To further his advantage, with his base in Advertising and Media he is able to visualize and construct guerilla tactics that will help bring the point of sales up to the next level.

He studies things from the visuals and believes that seeing is believing. He has been with the Oriental Hotel, Pioneer, Wilson Associates, Millward Brown (Brisbane) and The Builders Shop, gaining his expertise from various fields.